Unique Packaging Ideas

Product packaging is as important as the clothes. We choose the different dress designs, styles, colors and combination in order to add charm in our persona. Similarly, the product manufacturing companies focus on unique designs in order to give an appealing effect to the item so that more people admire them. Just like other industries, cosmetic industries pay a lot of attention to product packaging. We see the blend of colors, enticing themes and fascinating designs on these boxes.

Lipstick is one of the essential makeup products that every woman loves to wear. The lady may not like to apply blush on, liner, mascara but she relies on lipstick.  As the simple application of lipstick change overall look of the face. Therefore, we find many lip coloring products in the market packet in the special lipstick boxes. Although lipstick is packed in the special case still there is a need to pack the product in the box. Some of the reasons are Delivery of the product from manufacturer to the retailer and to end user safely. For writing description like expiry and temperature conditions as some lipsticks are required to store in the cool areas otherwise, it melts. To seek the attraction of the consumers Depicts the brand.

• Improve marketing and sale of the product.  The manufacturers are bringing innovation in the package and are following 2019 latest trend for the custom lipstick boxes in order to attract more customers towards the makeup product. Some of the unique designs we see in the market for the lipstick box are

Typography with 3D impact

These days there is a trend of 3D paintings and graphics. Therefore, the printed lipstick boxes are coming with the 3D typography. The plain box with the bold 3D text highlighting the brand gives the enticing appeal to the box. Nothing else is present only the singly typed name is enough to get the attraction of the customer. Along with combination with special effect like merging of words with flowers or vibrant pop art really make it impossible to look away

Black and white a classical trend

Black and white combination never goes out of the trend. Either we look for dresses, accessories, bags or the product packaging especially cosmetics. To add a glamour a shimmery black color is added with eth white background box to pack a lipstick and to make it appealing. Not only the box but lipstick case is also made with this combination thus making a perfect lipstick pack. The printed lipstick box just contains the name of the product and at the base, there is attached a sticker with shade number. The simple design with high quality product grabs the attention of buyer and help the company to improve its sale.

Minimalism

The truly clean design with no extra clutter definitely appeals to the buyer. Although it doesn’t mean purely simple rather it gives an elegant effect. The box having just a lipstick image with a small brand name on the side with the perfect contrast make it elegant. The main purpose of the design to clear all unnecessary information and the package itself seek the attention of the consumer. We find many lipstick brands that are following this trend and creating a signal for the consumer to buy a particular lipstick brand.

Transparent packaging

Just like the cardboard packaging, transparent biodegradable packaging is widely entering in the market. The manufacturers have brought innovation in the packing stuff by introducing eco-friendly plastic packaging. The transparent package adds the glow to the overall product along with providing the luxury feel to the item. In this way customers who want to know what inside the package then it is a good idea. Along with the use of window boxes with the plastic wrap gives a cool effect to the box. The packaging companies consider this factor as the development of trust for the customer, as he can see what's inside the product and what shade is present without opening the whole box.

Playful designs

The designers these days play with colors they give the funky look to the product like a blend of yellow, green colors. The addition of bright colors with some cartoon image is quite in trend for the lipsticks especially designed for the young girls. Although the blend of bright color boxes also commonly seen with normal lipstick packaging. This gives the very green look to the product and customer like to purchase the lipstick shade from their favorite brand. Some companies introduce such packing in some events like Valentine, Christmas or Thanksgiving where the lipstick is the favorite gift for the girls and who definitely love to have such present with adorable packaging.

Vintage packaging style

People love to wear classical things and they want to have some vintage style accessories on their shelves. To keep this strategy in mind the companies have introduced the custom lipstick boxes depicting some classical pattern or theme. It is the mode of inspiration for the buyers. The consumer love to buy the product with artisan or handicraft feel. It seems ironic to use the patterns that take you in the past with new experiences. The vintage design show uniqueness, authenticity, and exclusivity, therefore, help in seeking the attention of the buyers and help the company to improve the sale.

Addition of special graphics

The addition of special graphics also compels the consumer to attract towards the product. It is one of the latest trends we see in the product packaging. The graphic simply describes the brand story as well as the theme of the product. The addition of floral pattern or lines or some dots gives the fabulous look to the package.

The designers make the unique package but in a cost-effective way. Therefore, they order the whole lipstick boxes in order to keep it cost effective. Even the retailers buy the wholesale printed lipstick boxes so that there is no burden on the overall cost of the product and it remains budget friendly for consumer also.